David Shem Calida graduated with a Bachelor’s degree in Information Technology from the University of the Immaculate Conception majoring in Multimedia. Shem is born and raised in the Philippines and loves art, music, sports and the outdoors.

He is also an athlete that was recognized by the City and awarded the Davao City Athlete Award by the Sports Development Division of the City Mayor's Office.

Shem currently works as a Digital Marketing Assistant at Active Potential. He designs the graphics, manages the website, manages the social media, and more.

Working at Active Potential with Lisa Joy is a dream come true for Shem. He feels so lucky to meet Lisa because for him, Lisa is the kindest, most thoughtful, helpful, and understanding person.